get an audit of your systems
In 90-minutes I'll map your complete customer journey and sales funnel and diagnose the root cause of why you are struggling to scale up. I'll also give you the roadmap to getting your time back and growing your revenue.
I've seen hundreds of customer journeys so I know the patterns and exactly what to look for. So while I'm auditing your business backend and workflows, I'm already spotting:
✓ Where your bottlenecks are (before you even mention them)
✓ Which processes are costing you $20K+ annually in buried time
✓ What should be automated vs. what needs human touch
✓ Where your competitors are probably doing it better
✓ Which tools will actually work for YOUR workflows
The Root Cause Audit gives you the clarity you've been looking for with clear next steps on what to fix in your marketing strategy and operations first. Plus, you'll get a roadmap so you know exactly where to start.

Olumide Fatoki, Operations Manager
I've always been the one doing this work in-house, so seeing how Hailey zoomed out and looked at everything and how it all interacts was incredible. The approach is so holistic, even down to how we accept donations and payments. I love that everything is going to be integrated, and I'm super excited that we'll finally be able to see donation history in a proper CRM without me doing all the legwork.
The Root Cause Audit gave us really valuable insights. When you've been here forever, you get complacent about systems. The next piece just pops up and you put something in place without thinking about how everything needs to work together. Having someone external step back and look at it all was immensely valuable. We now have good clarity and visibility about what's working and what's not, so we can put a plan together to solve the most important challenges first.
What I find most interesting about the Root Cause Audit is that it doesn't just identify the pathway forward, it includes the return on investment. I can see what we're spending versus what we're gaining, which makes decision-making so much easier. It gives us a holistic perspective on what's working, what we should stop doing, what we should continue, and what we need to start. It fits perfectly into our journey of making operations lean by doing more with less.
I love that we have the longer-term strategic look ahead. I fully trust your recommendations because you definitely understand what we're doing operationally.
We threw so much information at Hailey, and to see the Root Cause audit report come back with such clear focus and direction, as well as being able to look at it in a material way with actual costs per month, was incredibly valuable. It's not just an outside perspective. She really got to the core of it. The whole approach is about reducing friction and integrating everything we do, and that feels really exciting.
Working with Hailey at Echoroot Growth Consulting has been an amazing and deeply supportive experience! Hailey’s approach creates space for authentic collaboration and learning that makes our organizational growth feel achievable and sustainable. The experience has been rooted in trust, reflection, and growth. Hailey truly takes the time to listen and manages to respond relationally in ways that are both strategic and core to our organization’s ethos. Through Echoroot’s Complete Transformation package, Hailey has been supporting a comprehensive audit of our existing systems, our brand, and our communication strategy.
Working with Hailey helped me to expand my marketing knowledge and capabilities beyond what I had hoped or expected before entering the process she provided. Her guidance with incorporating AI into our social media planning and many other aspects of our work goals was transformational. The confidence I have to represent our brand and utilize the beautiful website tools she provided us with has supported my professional life in so many ways. It has afforded me more time with my family and more peace of mind to accomplish an incredible amount of work in a short time. I'm incredibly grateful.
Hailey totally got my brand and my clients from the start, it honestly felt like she was in my head. The new website and branding have made a huge difference for my business; tons of new bookings have come through, everything feels more aligned, and I finally feel like my online presence reflects what I actually do. After we launched the new website, I got a huge flood of inquiries and booked $10,000 worth of clients in one day. Thank you so much Hailey!
Hailey brought superior professionalism and a strategic mindset to our work. She asked insightful questions and made thoughtful recommendations. Her contribution ensured that the deliverable wasn’t just excellent, but also kept its value as a marketing asset over time.
Hailey has been a true blessing to our organization. We immediately felt heard and like Hailey was a part of our team. She helped us create Brand Voice guide that I can share with our staff and across platforms so our tone and message is always consistent. Her work has allowed us to focus more time and effort on the work that we do with outreach and technical assistance promoting and protecting our natural resources. We highly recommend Hailey and Echo Growth Engine! You will not be disappointed. She truly cares and puts her all into the work to ensure that the organization will be successful and that our message is being heard loud and clear.
Hailey completely revamped our newsletters. She brought fresh strategy, clear structure, and a brand-aligned voice that transformed them from functional to engaging. After her overhaul, the newsletters immediately performed better. We got higher open rates, more engagement, and far better reader feedback. And they continue to amaze!
Beyond her marketing expertise, Hailey is an exceptional leader and collaborator. She knows how to bring teams together, ensuring that every voice is heard and that projects result in equitable and positive outcomes. Her ability to balance vision, creativity, and execution makes her an invaluable asset to any project or team. If you’re looking for a creative marketing strategist who can bring big ideas to life while managing the details seamlessly, Hailey is the person you need. I can’t recommend her highly enough!
She has an incredible work ethic, is a voice of reason and calm in the storm, and knows how to get things done. I really appreciate Hailey's attention to detail in her marketing and communications work. For an engineer like myself, she's an invaluable contribution to the team. She's able to translate difficult concepts into compelling narratives and business products.
I'd recommend working with Hailey if you want to have your marketing taken to the next level" "Hailey is a creative leader. Her thorough approach to project planning and execution has not only streamlined our workflows but also enhanced the quality of our deliverables. She is committed to supporting and taking any project across the finish line. Her dedication to her work is known right from the start of all projects. I'd recommend working with Hailey if you want to have your marketing taken to the next level.
Hailey’s leadership skills are admirable. A good leader considers the opinions and needs of the people they lead, something Hailey has demonstrated habitually throughout our two years of working together. I also appreciate the trust she puts in me and the confidence she has in my ability to deliver what we need. Knowing that I have her support drives me to make sure I can be the best I can be.

1. 90-Minute Strategic Mapping Session
Live with me (not a recording), with expert diagnosis as we go
2. Comprehensive Written Report (delivered within 48 hours):
✓ Which bottleneck to fix first for maximum impact
✓ How much your current chaos is costing annually (usually $20K+)
✓ What to automate now and what to keep human
✓ Where your customer journey is losing people and money
✓ The exact tech stack that fits your workflows
Book a Root Cause Audit call if you want clear next steps on what to fix in your marketing strategy and operations and a roadmap for where to start.
We uncovered more than $234,000 in missed opportunities
When I first worked with a nonprofit solar organization, their systems looked like most growing businesses (a mix of Google Sheets, scattered tools, and great intentions.) Leads were coming in from door knockers, social media, and trade shows, but everything had to be entered manually. Follow-ups slipped, quotes got delayed, and promising connections went cold. So we mapped their entire customer journey and uncovered more than $234,000 in missed opportunities, all from manual tracking, inconsistent follow-up, and underused content. As their Executive Director said, "This is the first time I've seen our complete business on one page. Really glad for this self-reflection."
How One Audit Call Uncovered $47K+ in Lost Revenue
When I worked with a 20-year-old disability justice organization, we started with what seemed like a simple brand strategy audit. But as we mapped out their customer journey on the call, from inquiry to booking to service delivery to follow-up, the founder started seeing patterns they hadn't noticed before. Clients were showing up unprepared because there was no structured onboarding. Service time was being wasted teaching basics. Post-service follow-ups were all manual, eating up hours on custom requests they didn't want to do. Every booking, every email, every document was created from scratch. And the pricing? They were charging $100-200/hour while competitors charged $3,500-8,500 for the same transformation.
We calculated they were leaving approximately $47,000 on the table annually. Not just from underpricing, but from operational inefficiencies and giving away expertise for free. So we restructured everything: three clear packages with prep work, automated onboarding sequences, templated follow-ups, and a DIY resource kit that eliminates custom requests. We also mapped out automation opportunities for booking, payment processing, and client communications. As the founder said during our debrief, it was the first time they'd seen how all the pieces connected and where the money was slipping through the cracks.
Q: Can't I just map this myself?
You could. But you'll miss the patterns I see immediately because I've done this dozens of times. You'll also spend 20+ hours researching platforms I've already tested. And you won't know which gaps to fix first (most people guess wrong and waste months on low-impact fixes).
Q: What if I've already tried mapping my journey?
Great! Bring what you have. I'll review it and show you what you missed, where your assumptions are off, and how to prioritize what to fix first.
Q: Do I need to prepare anything?
I'll send you a questionnaire to complete before our meeting, which usually takes about 2 hours to complete, and then I'll handle the rest.
Q: Can I bring team members?
Absolutely! The more perspectives, the richer the mapping. Bring anyone who interacts with customers.
Q: Will you recommend tools?
Absolutely! But I'll only recommend what I think you actually need.
Q: How is this different from your Complete Transformation?
The audit = diagnosis and make a roadmap.
Complete Transformation = I build everything for you.

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Echoroot Growth Consulting is primarily located on the territory of the Néhiyaw (Cree), Niitsitapi (Blackfoot), Métis, Nakoda (Stoney), Dene, Haudenosaunee (Iroquois) and Anishinaabe (Ojibway/Saulteaux), lands that are now known as part of Treaties 6, 7 and 8 and homeland of the Métis. We respect the sovereignty, lands, histories, languages, knowledge systems and cultures of all First Nations, Métis and Inuit nations.