Business operations & client experience
Systems that run themselves, so you can log off and go touch grass.
The healthiest forests are connected underground, by a root network nobody sees. That's what we build. The behind-the-scences infrastructure that keeps your whole organization together, so you can spend more time living your life.
Your systems should serve the people you're here to help. And they should serve you, too.
Tune out the noise that says growth means more tools, more hustle, more hours. You didn't start this work to spend your week copy-pasting between platforms and onboarding clients from memory.
And you didn't set out to be the bottleneck, the one person who has to hold it all in their head. I've watched a lot of brilliant people end up there.
It's not a personal failing. It's just what happens when important work grows faster than the systems holding it.
But I promise, there's a better way to run things.
what could grow if you had better soil?
Get the conditions right, and
growth takes care of itself.
We put the root system in place, the quiet infrastructure underground, so the part everyone sees, the experience your community feels, runs smoothly above it.
"Hailey totally got my brand and my clients from the start, it honestly felt like she was in my head. The new website and branding have made a huge difference for my business. Tons of new bookings have come through, everything feels more aligned, and I finally feel like my online presence reflects what I actually do. After we launched the new website, I got a huge flood of inquiries and booked $10,000 worth of new clients in just a few days!"
Kaitlyn, Bridal Hair Stylist & Educator
What you need is a root system that works like a support system.
built around how you actually like to work, so you can spend more of your time doing what you love, whenever you want, guilt-free
the right tools and time-saving automations, connected so they talk to each other and save you hours of headaches
integrated enough to keep up with you as you grow, so it doesn't come back on you to manage later
So, ready for systems that hold you up for a change?
Behind-the-scenes Ops, Marketing Strategy & Client Experience Services
Every engagement is customized to fit your mission and your team. Here's what each one is, who it's for, and why people love it.
Click on any of the services to learn whether it is right for you. Every service includes customization options to fit your unique needs. Payment plans are available for all my services.
Root Cause Audit · done in 4 to 6 days
What it is: From where you're standing, it's all trees. My job is to show you the forest. This is a deep dive into how your organization runs behind the scenes and how it feels to the people you serve.
I take a holistic look at your brand presence, marketing strategy, delivery systems and day-to-day operations, then factor in what you actually need to do your work without burning out.
You get a clear breakdown of what's working, what's not, and exactly what to fix first. Book it on its own, or use it as the first step toward the Groundwork or the Ecosystem.
It's for you if: You've been piecing things together as you go, a spreadsheet here, a website you keep re-doing every couple weeks, a half-built CRM there, and now it all feels clunky and hard to keep up with. You'd rather someone just tell you what to fix, and in what order.
Why clients love it: It's a one-time investment, so you're never locked into a big project before you're ready.
It surfaces the quiet inefficiencies draining your week, and it validates everything you're already doing right.
Investment: $997 CAD
The Groundwork · done in 4 to 6 weeks
What it is: We prepare the ground, then build the whole backend for you. It includes marketing funnel & operations strategy, your automations, pipelines, forms, membership portal, emails and the workflows that quietly hold it all together. Every piece you need to deliver the quality of service you want to be known for, built around how you actually work.
It's for you if: You're past the point of DIYing this. You don't want another tutorial or one more tool to figure out, you want an expert to come in, understand what you need, find the best way to build it, and then do it for you. You'd rather be out doing the work only you can do, the reason you started this, than buried in settings that stress you out.
Why clients love it: Other than a kickoff questionnaire, an onboarding call, there's almost nothing needed from you except your stamps of approval along the way. I build it, then walk you through my 3-part offboarding process so you feel confident running everything yourself. I stick around for one month afterward to make sure everything runs the way you need it to. It's quoted from your Audit, so you get exactly what you need and nothing you don't.
Investment: Investment: $11,000 CAD
The Ecosystem · done in 4 to 6 months
What it is: This is the full transformation, the whole dang forest. We start by understanding who you are now, who you're becoming and how you want to serve.
Then we strategize and rebuild everything from there: your branding, offers, website, membership portal, email marketing, social media systems, funnels, and the operational foundation underneath, all running together so it lives as one connected ecosystem instead of a stack of subscriptions that don't talk to each other.
It's for you if: You've outgrown what you built, or you're starting fresh and don't want to spend two years cobbling it together only to rebuild half of it later. You want a partner who thinks alongside you, does it all for you, and doesn't just leave you hanging to figure it out on your own.
Why clients love it: Everything finally fits together, and you get to show up as the leader you've wanted to be all along. And it's fully aligned with you and how you want to work and is built to feel easy to run long after the project ends. It's a complete transformation.
Investment: Investment: $45,000 CAD
The Greenhouse · done in 6 weeks
What it is: This is the full transformation, the whole dang forest. We start by understanding who you are now, who you're becoming and how you want to serve.
Then we strategize and rebuild everything from there: your branding, offers, website, membership portal, email marketing, social media systems, funnels, and the operational foundation underneath, all running together so it lives as one connected ecosystem instead of a stack of subscriptions that don't talk to each other.
It's for you if: You've outgrown what you built, or you're starting fresh and don't want to spend two years cobbling it together only to rebuild half of it later. You want a partner who thinks alongside you, does it all for you, and doesn't just leave you hanging to figure it out on your own.
Why clients love it: Everything finally fits together, and you get to show up as the leader you've wanted to be all along. And it's fully aligned with you and how you want to work and is built to feel easy to run long after the project ends. It's a complete transformation.
Investment: Investment: $5,000 CAD
"Before working with Echoroot, I ran everything out of Outlook, that was the whole system. She helped me launch my websites (one for my consulting business and one for my nonprofit), built a CRM with opportunity pipelines, the custom membership portal and the automations that are helping me grow and engage existing and prospective members and clients. For the first time I have an actual foundation underneath my work, and a realistic path to scaling engagement globally, one member and client at a time. If you're a founder who's been holding it all together with memory and good intentions, Hailey can work with you to build a custom scalable solution."
Donald, Consultant
This goes further than
saving time and money
Do those happen? Of course!! Our clients love that part too. But the real impact is more personal than that.
It's the slow mornings, the mid-week hike, the season off when you need one.
It's more of your week spent on the work only you can do, and enough time outside it to actually log off and go touch grass. It's pruning back what's stopped working, so the good stuff, and you, have room to grow.
"It's not just about having a CRM, it's about having the right partner and the right system to support long-term growth."
Before working with Hailey, we knew we needed a stronger foundation to build on. We had opportunities in front of us, but our systems and processes weren't fully supported for the growth that we wanted. We needed a tool that could centralize our marketing, improve visibility, and create a more scalable way of operating. What stood out immediately about Hailey was how approachable, accessible, and genuinely helpful she was. She made sure people felt supported, confident, and set up for success from day one.
She's unlocked so many opportunities for organization by helping a streamlined communication, organized workflows, and create a much stronger operational foundation. Instead of piecing together multiple systems, we now have a centralized platform that actually supports how we work and how we grow.
Overall, working with Hailey in implementing the CRM has been transformational for our organization. It's not just about having a CRM, it's about having the right partner and the right system to support long-term growth.
Melissa, Nonprofit
"10/10 would recommend Hailey!"
"We worked with Hailey to build out a Alumni engagement hub for folks that do our trips, expenditions and programs. She was very communicative, organized and gave us awesome resources in different formats, and content to work with to build out our online community. I would definitely recommend working with Hailey. She is wonderful, and is good at curating the experience for her clients and she has a lot of expertise in setting up the backend and front end of software so it will actually engage our community members. 10/10 would recommend Hailey."
Danya, Nonprofit
"Hailey’s process isn’t about quick fixes or one size fits all solutions"
Hailey's ability to weave together relational insight and structured guidance has helped our organization move forward with more clarity and confidence. Hailey built us a comprehensive ecosystem that is easy to use. We highly recommend Hailey and Echoroot Growth Consulting!
Heather, Nonprofit
"We're saving over 10 hours a week!"
"She helped us recreate our website, pull in more donations and be able to put ourselves out there in a way that isn't as time consuming as it once was. Now our staff can spend more time in the field than spending time updating the website or updating social media. We've saved over 10 hours a week which is time we can use on our programs."
Dani, Nonprofit
"She's helped me spend more time with my family and accomplish so much more in such a short amount of time"
"She helped to integrate different areas of our organization into one place so everyone can be on the same page. It's like doing a deep house cleaning and getting everything reorganized. There is such a great pay-off for working with Hailey."
Erin, Nonprofit
I care more about the person behind the work than their industry.
But I've built systems for many different kinds of business owners, organizations, and industries including:
Bridal Hair Stylist & Educator
Consultants
Copywriters
Coaches
Course Creators
Graphic Designer
Watercolour Artist
Solar Company
Energy Auditing Company
Business Association
Social Justice Nonprofit
Environmental Charities and Nonprofits
"What set Hailey apart from other consultants we'd talked to was her genuine understanding of our situation. The transformation felt manageable even with our crazy schedules because Hailey and her team handled the heavy lifting while we focused on what we do best. She was like having someone go into our heads and extract every scattered idea we had about how we could do things better, and making it real, with her own strategic suggestions too! We reclaimed 10+ hours every week that we used to spend on administrative work - time we can now spend focusing on actual conservation work. She gave us the strategy, the process, and software systems that'll run in the background while we focus on the conservation work that inspired us to do this in the first place."
Danielle, Environmental Nonprofit
GET A free mini SYSTEMS AUDIT
Right now, your systems might be quietly working against you. They don't have to.
If part of you keeps thinking there has to be a better way to run things, there is. Let's build you something with roots deep enough to weather any season. Book a systems audit call with Hailey to get a taste of what it's like to work together and to get some direction for how to get started fixing your systems.
SERVICES
ABOUT
GET IN TOUCH
© Copyright 2026. Echoroot Growth Consulting | Terms & Conditions | Privacy Policy | All Rights Reserved.
Echoroot Growth Consulting is primarily located in Edmonton, on the territory of the Néhiyaw (Cree), Niitsitapi (Blackfoot), Métis, Nakoda (Stoney), Dene, Haudenosaunee (Iroquois) and Anishinaabe (Ojibway/Saulteaux), lands that are now known as part of Treaties 6, 7 and 8 and homeland of the Métis. We respect the sovereignty, lands, histories, languages, knowledge systems and cultures of all First Nations, Métis and Inuit nations.