For 10 years, I worked as a marketer in environmental nonprofits and large corporations, watching brilliant people with important missions work 60+ hour weeks, not because the work required it, but because their businesses weren't set up right from the start.

They were manually doing the same tasks over and over, juggling scattered platforms, and spending more time figuring out what to post than serving their audience. Then in 2019, I started my own consulting business and fell into the exact same trap. I was working nights and weekends, throwing spaghetti at the wall, feeling guilty every time I took a day off.

Finally, I said: Enough. I spent months figuring out how to actually set up my business the right way—not just theory, but real systems that let me RUN my business instead of letting it run me. That's when I developed my R.O.O.T Method.

When I started sharing this approach with other leaders, they loved it. But they were too busy drowning in chaos to implement it themselves.

So I stopped just giving advice and started building the systems for them instead, organizing the marketing, consolidating the platforms, setting up the workflows, training them to run it all independently.

I've been where you are. Working Sundays to catch up. Watching my personal life disappear. I didn't build something meaningful just to become a prisoner to it, and neither did you.