OUR SERVICES

INTRODUCING THE R.O.O.T. METHOD

A simple, step-by-step way to grow your reach, free up your time, and follow up with ease.

We do the heavy lifting with you and for you—so you don’t get stuck trying to figure it all out alone.

When you work through the R.O.O.T. Method with us:

  • You’ll see what’s working and what’s missing.

  • You'll get a roadmap that’s simple, clear, and doable.

  • You’ll walk away with a setup that helps you grow—without burning out.

How it works

No matter what we work on together, we'll follow the R.O.O.T Method.

We'll use this simple, proven process to keep things clear, organized and on track.

R — Review

We'll look at what’s working, what’s not, and where the gaps are.

O — Organize

We'll make a simple plan that fits your goals and team capacity.

O — Optimize

We'll build or improve your tools, messaging, and systems.

T — Thrive

We'll launch and tweak as needed—so you keep growing with confidence.

"This method keeps things simple, focused, and doable"

“I created the R.O.O.T. Method to help teams feel less stressed and more clear about what to do next. It’s easy to get overwhelmed with too many tools and not enough direction. This method keeps things simple, focused, and doable—so you can make progress without burning out.” — Hailey Walker, Principal Consultant, Echoroot Growth Consulting

How We Can Help

Whether you’re a nonprofit, business, organization or founder with a bold idea, we'll turn off-the-side-of-your-desk marketing into a streamlined, strategic system that works—even when you’re not logged in.


Here’s how we can work together:

All-in-One Growth Strategy & Set Up (most popular)

Your full-package solution to simplify, streamline, and scale your marketing in just 90 days.

What You Get

Everything listed below, including: a full strategic audit of your customer journey, website and messaging refresh, brand identity review and development, email campaign writing, marketing automation setup, and three months of strategic support.

Plus, light training on how to use AI to speed up content creation and simplify workflows. You’ll walk away with a complete, sustainable marketing system—clear messaging, better tools, and more confidence.

You’ll feel less scattered and more in control, with everything working together to support your growth.

Brand Identity Strategy & Development

Bring your idea to life with a brand that attracts the right people and builds trust.

What You Get

Brand or program name, brand voice positioning, key messaging guide, visual direction, and a simple launch-ready brand kit.

You’ll turn a big idea into a brand you can stand behind—one that attracts the right people and feels true to your mission.

Marketing Automation Strategy & Setup

Save time, stay organized, and keep people engaged.

What You Get

A customized CRM + growth software system that will manage your contacts, emails, bookings, website, social media, and follow-up—all in one place. Plus, AI-powered tools to help streamline lead management and responses.

You’ll keep people interested by responding faster, with tools that make your day-to-day marketing and follow up easier.

Website Optimization & Messaging Refresh

Say what you really do—and help more people take action.

What You Get

We'll audit your website and review all your marketing messaging. Then we'll make recommendations for updating the copy, SEO, and content structure. We'll offer strategic messaging guidance and refresh your website copy for you so that it reflects who you are and what you offer.

You’ll go from “it kind of works” to a website that builds trust, gets results, and attracts the right people.

Email Campaign Strategy & Writing

Send emails that people actually open, read, and act on.

What You Get

A custom email & newsletter strategy, copy for welcome or nurture sequences, and clear recommendations for timing and flow. Plus guidance on how to use AI to brainstorm, draft, and repurpose content faster.

You’ll finally feel good about what you’re sending—and turn your list into real connection and action.

Social Media Strategy

Show up consistently—with a plan that fits your capacity.

What You Get

A social media strategy tailored to your goals, content pillars, and audience, plus a 4–6 week content plan and post templates to get you started, along with training on how to use AI tools to generate post ideas, write captions, and repurpose content.

You’ll stop guessing what to post and start building trust and visibility with a clear, mission-aligned content approach.

"From day one, it was clear that she has a unique ability to see the big picture while also executing the details necessary to bring a strategy to life.

Beyond her marketing expertise, Hailey is an exceptional leader and collaborator. She knows how to bring teams together, ensuring that every voice is heard and that projects result in equitable and positive outcomes.

Her ability to balance vision, creativity, and execution makes her an invaluable asset to any project or team. If you’re looking for a creative marketing strategist who can bring big ideas to life while managing the details seamlessly, Hailey is the person you need. I can’t recommend her highly enough!" - Paige Cox

how we've helped others

Real Clients.

Real Results.

Explore our case studies that see the results we’ve helped mission-driven clients achieve. These stories show what happens when great missions meet smart strategy and simple systems.

Let's work together if

  • You want to grow your impact without burning out your team

  • You’re ready to stop reacting and start leading with strategy

  • You want to grow in a way that feels easy, not overwhelming

  • You want your marketing to feel clear, aligned, and built to grow with you

The first step?

Book a Discovery Call with Hailey.

What to expect

When you work with Hailey, you'll get:

  • Clarity on the best path forward instead of just a list of ideas you’re left to figure out.

  • A plan that makes sense so there is no more second-guessing what to do first.

  • One-on-one support to move you forward with confidence.

  • An accountability partner that’ll help you get it done—without dragging things on.

INVESTMENT

Custom Projects Built on Strategy, Not Guesswork

Every organization is different—and so are your goals, challenges, and capacity. That’s why all of my services are custom-priced based on what you need instead of a one-size-fits-all package.

Most clients invest between $5,000–$30,000 over the course of a project, depending on the scope and timeline.

We’ll figure out the best approach during a free discovery call and work within your budget.

Frequently Asked Questions

Reach out to [email protected] if you have any questions or concerns that are not listed below.

How do I know if I’m ready to work with you?

If your marketing feels scattered, you’re struggling to follow up with leads, or your website isn’t reflecting the work you actually do—those are good signs it’s time for support. You don’t have to have everything figured out. We’ll work through it together.

How do I get started?

Simply schedule a free 45-minute consultation call through the calendar below. We’ll discuss your current challenges and goals, and create a plan for moving forward. From there, we’ll get to work on designing your custom strategy and automation build.

Do you only work with nonprofits or environmental businesses and organizations?

In my professional career, I've worked in different industries, including municipal, environmental nonprofits and foundations, and utilities. While I specialize in environmental mission-driven teams and sustainability-focused work, I’ve also supported service-based businesses in other sectors (such as marketing consultants and bridal hairstyling services).

So if our values align and you’re ready to grow, we’re likely a good fit. Reach out if you're curious about how I can help.

How long does a project usually take?

Most projects take between 1-3 months, depending on the scope. I’ll give you a clear timeline after our discovery call so you know what to expect. If there are more than two people involved in the project from your team, that usually means it's a bit trickier to coordinate schedules, so it could take up to 6 months.

How long will it take to see results?

Depends on the project scope. For instance, if you move forward with the Strategic Marketing Foundations + Marketing Automation Setup, while each business is unique, you can expect to start seeing noticeable improvements in lead response times and conversion rates within the first 30 days of implementation. The full impact of your customized marketing strategy and automation system will unfold over the 90-day plan, with lasting benefits as you continue to use the system.

What if I'm not sure what the solution is, but I know I need help?

That’s okay! The discovery call is designed to help you get clarity, whether you’re ready to start now or planning ahead. I can also recommend smaller next steps if that’s a better fit.

What if I already have a CRM software or tool in place?

No problem. I’ll review what you’re already using and either help you optimize it or recommend a system that better fits your needs. It’s not about the tool—it’s about what works for your team. There is no need to subscribe to Echo Growth Engine if you already have a tool that you like in place. We'll integrate the marketing strategy into your system instead. We can still work together even if you already have subscriptions to software that captures and tracks clients, automates appointment booking, does email automation, and manages social media.

Do I need to hire more staff to use the new software?

Not at all! One of the main benefits of our offer is that it helps your existing team work more efficiently, without the need to hire additional staff. The automation system handles many of the repetitive tasks, allowing your team to focus on what they do best—building relationships and driving growth.

Will the software be customized to my business?

Yes! We’ll design a tailored strategy and implement a custom automation build specific to your business needs and goals. This isn’t a one-size-fits-all solution—everything we do is meant to support your unique business and customers.

What kind of support can I expect after the software is implemented?

We offer ongoing support throughout your partnership with us. This includes troubleshooting, adjustments, and additional training if needed. Our goal is to ensure that you’re fully confident in using the system and seeing the results you want.

How much time will I need to invest in the process?

We'll work with your schedule but typically we like to meet for 45-60 minutes every two weeks for 90 days. After that, the time spent on managing your strategy and software will be minimal, leaving you with more time to focus on your business.

What if I don’t have a lot of experience with automation?

Don’t worry! We’ll guide you through every step of the process. Our software is user-friendly, and we provide training and support to ensure you feel confident managing your automation after it’s set up.

Can I just get the software?

No. We do not offer the software as a standalone service because without a strategy in place first, it's likely to disappoint you. Trust us, you'll want the strategy and software combined to ensure successful growth.

Let’s talk about what’s possible

Ready to Get Started?

Book a 45-minute consultation call with Hailey to get started.


Once you book, you’ll get a confirmation email right away with the meeting link. Then a couple days before our call, you'll receive an email with a few questions to think about ahead of our meeting, so you can come fully prepared.

sign up for our newsletter

Grow your impact — one idea at a time.

Join our newsletter for occasional insights on sustainable growth, smarter marketing, and scaling your mission with ease. We promise, no spam, just real growth ideas.

I consent to receive alerts & occasional communications from Echoroot. You can unsubscribe at any time.

ECHOROOT

CUSTOMER CARE

© Copyright 2025. Echoroot. All Rights Reserved.