About

From biking across Canada to building million-dollar marketing systems—here's why I'm obsessed with helping mission-driven organizations grow.

Hey, I'm Hailey!

Lover of long bike rides, watercolour painting, strong coffee, and smashing growth goals.

I've spent the last 10+ years helping environmental organizations, nonprofits, and social impact-driven businesses scale their impact and build sustainable systems without burning out their teams.

Curious about how I got here? Keep reading...

how echoroot started

Meet your Growth Strategist

My career actually started with biking across Canada.

Along the way, I met with community bike shops and grassroots organizations, seeing firsthand how small groups were creating massive impact through strategic communication.

They were organizing neighbourhoods, influencing policy, and proving that the right systems can drive real change.

That journey kicked off over a decade of working as the communications lead at environmental organizations—juggling websites, newsletters, fundraising campaigns, and everything in between.

The work was meaningful, but I kept seeing the same pattern: scattered systems, overwhelmed teams, and incredible missions getting lost in the chaos.

But I took many lessons with me. Besides learning that overwhelm doesn't have to be the norm (big one!), it turned out that I loved helping mission-driven teams see how all their marketing and relationship systems could work together.

With proven results like 112% donor growth and $22M in funding delivered, I decided to start EchoRoot where I could help purpose-driven organizations transform their scattered efforts into strategic systems that scale impact without the chaos.

my vision

Every mission-driven organization has the strategies and systems that enable them to build stronger movements for the change our world needs.

my mission

To give mission-driven organizations the strategic systems and support they need to transform from scattered efforts to sustainable, scalable impact.

Our Collaborative Approach

While I lead all strategy and client relationships, I work with trusted specialists to ensure you get exactly the expertise your project needs.

This collaborative model means you get a complete team without the overhead—specialists who understand mission-driven work and integrate seamlessly with your strategic systems.

Jenn Rossiter

Grant Writer

She focuses on grant writing, helping organizations secure the funding they need to expand their impact.

Michelle Pitcher

Copywriting

She'll turn your complex ideas and purpose-driven mission into impactful messaging that resonates and drives business growth.  

Monique Gottlieb

Graphic Design

She brings creative design expertise, crafting visual identities that make your mission impossible to ignore.

Why choose us?

When you work with me and my team, you get more than marketing tactics that look good on paper.

You get a growth strategist and systems partner to help you think through your entire communication and relationship management ecosystem.

I know how to position your mission authentically, and create integrated systems that leverage both strategy and automation to truly connect with your supporters.

Plus, I've spent the past decade working exclusively with environmental and mission-driven organizations.

I've worked with nonprofits, climate solutions companies, municipalities, sustainability consultants - so I get your world.

Our Services

Grow with Strategy.

Scale with Systems.

I know we just met, but if I have you pinned right, I get the feeling you and I have a few things in common…

  • We value meaningful impact and we're rarely willing to compromise our mission for quick wins.

  • We believe sustainable growth comes from strategic systems and authentic relationships.

  • We love our work, but the ultimate goal is to focus on impact, not admin.

"From day one, it was clear that she has a unique ability to see the big picture while also executing the details necessary to bring a strategy to life. Her ability to balance vision, creativity, and execution makes her an invaluable asset to any project or team. Beyond her marketing expertise, Hailey is an exceptional leader and collaborator. She knows how to bring teams together, ensuring that every voice is heard and that projects result in equitable and positive outcomes." - Paige Cox

INTRODUCING

$100k+ Marketing Audits Mega File

Over the past 4 years, I’ve audited 75+ marketing systems - websites, CRMs, automations, content workflows - you name it.

Now you get the exact toolkit I built to run the highest ROI audits of my career.

Here's what's inside:

  • The 5-Minute Marketing Systems Audit

  • Scorecard & Bottleneck Map

  • 5 Deep-Dive Fixes (Funnels, CRM, Automations, Website, Content)

  • Plug-and-play Automation Library

GET THE MEGA FILE

NEWSLETTER

ECHOROOT

ACKNOWLEDGEMENT

Echoroot Growth Consulting is primarily located on the territory of the Néhiyaw (Cree), Niitsitapi (Blackfoot), Métis, Nakoda (Stoney), Dene, Haudenosaunee (Iroquois) and Anishinaabe (Ojibway/Saulteaux), lands that are now known as part of Treaties 6, 7 and 8 and homeland of the Métis. We respect the sovereignty, lands, histories, languages, knowledge systems and cultures of all First Nations, Métis and Inuit nations.

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