About Hailey
From burnout to building what actually works
Hey, I'm Hailey!
My career didn’t start in an office. It started on a bike, pedaling across Canada.
Along the way, I visited community bike shops and grassroots organizations, seeing small, scrappy groups create massive impact through smart communication and grassroots strategy.
They weren’t just fixing bikes. They were organizing neighborhoods, influencing policy, and proving that the right systems can drive real change. That ride set the tone for the next decade of my life.
I led marketing and communications at environmental organizations, building campaigns, websites, fundraising appeals, and rebrands. I saw wins like 112% donor growth and $22 million in funding delivered. But I also kept noticing the same troubling pattern.
Brilliant, mission-driven people were working 60-hour weeks. Not because the work demanded it, but because their systems didn’t.
They were juggling multiple platforms set up in a rush, manually copying data between spreadsheets, following up slower than they wanted, and spending more time wondering what to post on social media than actually serving their audience.
When they tried to fix it, the cycle repeated. Consultants gave advice they couldn’t implement. VAs inherited the mess. Courses sat unfinished.
Where the Pattern Became Impossible to Ignore
At the County of St. Paul, my first role out of school, I was managing grants, internal communications, and rebranding projects. What struck me most wasn’t the workload, it was watching talented staff spend more time fighting with scattered systems than doing meaningful work. Then at the Municipal Climate Change Action Centre, I managed campaigns for 12 programs and helped municipalities access $22 million in funding. Bigger budgets, same chaos. At Alberta Ecotrust Foundation, I led a complete rebrand while overseeing strategy for seven grant programs. I had a team and resources, yet I was still drowning, updating spreadsheets, coordinating across departments, and firefighting instead of leading strategy.
The conclusion was clear: it didn’t matter how much money or staff an organization had. If the systems weren’t set up right, everyone drowned.
Living the Same Crisis Myself
When I launched my consulting business in 2019, I fell into the exact trap I had been warning others about. I was working nights and weekends, throwing spaghetti at the wall, and feeling guilty about every Saturday I didn’t spend catching up. Projects were piecemeal: a website here, a social strategy there, a marketing audit somewhere else. Nothing integrated, nothing addressing the root problems.
Finally, I hit a breaking point.
I stopped patching holes and started building an actual system that would allow me to run my business instead of letting it run me. Out of that, I created the R.O.O.T. Method: Review what’s broken,
Organize and Optimize the strategy and systems, Thrive with everything working together.
And it worked. I got my weekends back. My business ran smoothly without constant firefighting. And my clients started to see the difference too. But there was a catch. The very leaders who needed this most were too overwhelmed to implement it themselves.
At E Source, I could see exactly what needed fixing for massive companies, but my role was only to advise. With my consulting clients, I dug deeper than “what materials do you need?” and asked instead, “how does this connect to your customer journey, how does this fit within the brand you are creating?” But it was still piecemeal—strategy documents that sat in Google Drive and campaigns built on shaky foundations.
By Fall 2024, I was burned out and done with the old model.
Going All In
I left E Source and launched Echoroot Growth Consulting full time.
Now I don’t just give advice, I build the systems with my clients. I consolidate their platforms, organize their marketing, set up workflows that actually work, and train their teams so they can run everything confidently and independently.
Not piecemeal projects. Not strategy decks collecting dust. Full-scale transformation. And everything changed.
I work with Executive Directors, consultants, coaches, and small nonprofit teams who are tired of 60-hour weeks. Using the R.O.O.T. Method, I help them turn scattered marketing and workflows into integrated systems that give them back 20 hours or more every week, time they can reinvest into the work they actually love.
Because you didn’t build something meaningful just to become a prisoner to it. You built it to have a big impact and a better life.
Let me help you get both.
FREE MINI-COURSE
How to Break Free from 60+ Hour Weeks & Have A Life Outside Of Work While Growing Your Business
Inside this free mini-course, I'm showing you my R.O.O.T Method to set up your business the right way so you can finally focus on the work that actually grows your business - without buying courses you'll never implement, adding to your overwhelming to-do list, or hiring staff that create more work than they solve.
my vision
Every mission-driven organization has the strategies and systems that enable them to build stronger movements for the change our world needs.
my mission
To give mission-driven organizations the strategic systems and support they need to transform from scattered efforts to sustainable, scalable impact.
My Collaborative Approach
Jenn Rossiter
Grant Writer
She focuses on grant writing, helping organizations secure the funding they need to expand their impact.
Michelle Pitcher
Copywriter
She'll turn your complex ideas and purpose-driven mission into impactful messaging that resonates and drives business growth.
Monique Gottlieb
Graphic Design
She brings creative design expertise, crafting visual identities that make your mission impossible to ignore.
ECHOROOT
LEGAL
ACKNOWLEDGEMENT
Echoroot Growth Consulting is primarily located on the territory of the Néhiyaw (Cree), Niitsitapi (Blackfoot), Métis, Nakoda (Stoney), Dene, Haudenosaunee (Iroquois) and Anishinaabe (Ojibway/Saulteaux), lands that are now known as part of Treaties 6, 7 and 8 and homeland of the Métis. We respect the sovereignty, lands, histories, languages, knowledge systems and cultures of all First Nations, Métis and Inuit nations.
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