OUR RESULTS
Real Clients. Real Results.
These stories began with a shared goal: to grow with clarity, confidence, and purpose.
If that sounds like you, let’s start the conversation.
SUSTAINABLE CAMPUS COLLABORATIVE
From One Leader’s Vision to a Nationwide Sustainability Network
We helped Donald turn a bold idea into the Sustainable Campus Collaborative—a cross-Canada initiative now uniting 30+ campuses to accelerate energy efficiency and climate action through shared strategy and support.
Challenge
Donald had a vision: create a space where facilities leaders from post-secondary institutions could come together to accelerate campus sustainability. He imagined a collaborative network—rich in shared knowledge, support, and strategy—that could help institutions reduce energy costs, engage their communities, and make faster, more informed sustainability decisions.
But to bring that vision to life, he needed more than a great idea—he needed a brand that could rally others around it.
Solution
Donald partnered with us to build the Sustainable Campus Collaborative from the ground up. Together, we developed the name, refined the mission, and created a brand identity rooted in connection and action.
To articulate the value of the Collaborative to potential partners and to reflect the brand, we created:
A clear brand voice, key messages, and positioning language
A professional logo and visual brand assets
A user-friendly website
A branded and customizable sales deck
Result
What started as one person’s vision is now a growing national network. The Sustainable Campus Collaborative has launched with a clear identity and trusted presence in the campus sustainability space.
With 30+ post-secondary institutions already on board, the network continues to grow—helping facilities leaders make faster, smarter decisions to reduce emissions, lower costs, and build more sustainable campuses.
"Working with Hailey was a turning point."
“When I first started shaping the idea for the Sustainable Campus Collaborative, I had a vision but no clear way to communicate it. Working with Hailey was a turning point. She asked the right questions, helped me think through the big picture, and translated it all into a brand that felt true to what I was trying to build.
Seeing the name, the messaging, the logo—it was the first time it all felt real. That clarity gave me the confidence to reach out to others, and now we’ve grown into a cross-country network helping campuses take real action on sustainability.”
— Donald Jantz, Founder, Sustainable Campus Collaborative
"From day one, it was clear that she has a unique ability to see the big picture while also executing the details necessary to bring a strategy to life.
Beyond her marketing expertise, Hailey is an exceptional leader and collaborator. She knows how to bring teams together, ensuring that every voice is heard and that projects result in equitable and positive outcomes.
Her ability to balance vision, creativity, and execution makes her an invaluable asset to any project or team. If you’re looking for a creative marketing strategist who can bring big ideas to life while managing the details seamlessly, Hailey is the person you need. I can’t recommend her highly enough!" - Paige Cox, Suzy
Black pin project
From Disjointed Website to a Luxury Experience
We transformed Black Pin Project’s online presence—elevating their brand, streamlining the customer journey, and driving a major increase in bridal hairstyle and makeup bookings.
Challenge
Black Pin Project, a premium bridal hair and makeup studio, had a website that didn’t match the elegance or caliber of its services.
The layout was inconsistent, the tone of the content didn’t speak to their ideal client, and the site lacked a clear, intentional structure to guide visitors toward booking.
With messaging and visuals out of sync with the high-end brand experience Kaitlyn was offering offline, the website wasn’t converting—and wasn’t instilling confidence in potential clients.
Solution
Kait partnered with Hailey to refine the client digital experience. Together, we refined the name, refreshed the messaging, and created a website aligned with the brand identity rooted in connection and luxury.
To articulate the value of Black Pin Project to potential clients and to reflect the brand, we completed:
A refresh of the brand voice to speak directly to potential clients, conveying the high-touch experience Kait provides.
A complete website redesign to reflect a more elevated, luxurious aesthetic while also improving clarity and usability.
A complete restructuring of the site architecture and page layouts to follow a clear customer journey—making it easy for prospective clients to explore services, understand the process, and confidently book.
A strategic use of testimonials to build trust and showcase real client experiences and the brand’s credibility.
Result
The transformation was immediate. With a refined brand presence and a user-friendly, conversion-focused website, Kaitlyn's doubled her client inquiries and bookings.
The new digital experience finally felt like an accurate reflection of her business—elevated, intentional, and built to grow.
The site now functions not just as a portfolio, but as a powerful booking tool aligned with Black Pin Project's long-term vision.
"After launching the new website, I booked $10,000 worth of business in one day."
"Hailey totally got my brand and my clients from the start—it honestly felt like she was in my head.
The new website and branding have made a huge difference for my business; tons of new bookings have come through, everything feels more aligned, and I finally feel like my online presence reflects what I actually do. After we launched the new website, I got a huge flood of inquiries and booked $10,000 worth of clients in one day. Thank you so much Hailey!"
- Kaitlyn Lumgair, Founder, Black Pin Project
"Hailey consistently brought creative ideas to the table and then managed to efficiently and reliably execute them.
She has an incredible work ethic, is a voice of reason and calm in the storm, and knows how to get things done. I really appreciate Hailey's attention to detail in her marketing and communications work.
For an engineer like myself, she's an invaluable contribution to the team. She's able to translate difficult concepts into compelling narratives and business products."
- Barend Dronkers, Energy350
CENTRE FOR AFFORDABLE WATER AND SANITATION TECHNOLOGY
From One-Time Content to Evergreen Assets
We helped CAWST create a compelling blog post and impact report—designed not just to inform, but to engage donors and extend the shelf life of their storytelling.
Challenge
CAWST, a nonprofit focused on global access to safe water and sanitation, needed support developing donor-facing content that would carry both immediate and long-term value.
With a small internal team managing a major campaign, they were looking for a partner who could quickly get up to speed, bring fresh perspective, and ensure the final content reflected both their technical expertise and human impact.
The challenge wasn’t just creating a strong blog post and impact report—it was making sure these pieces served as strategic tools for donor engagement and brand storytelling well beyond the initial launch.
Solution
CAWST collaborated with Hailey to develop a blog post and design an impact report. She asked thoughtful questions to understand their goals, audience, and voice.
Hailey provided CAWST with:
Strategic recommendations that shaped both the structure and messaging of the content.
A evergreen blog post to showcase an impact story of their work in action
A impact report that blended narrative, data, and visual storytelling.
The impact report was crafted to highlight key outcomes in a visually engaging, accessible way, while the blog post gave readers a deeper, more emotional connection to the people and communities CAWST serves.
Result
The result was a set of high-impact content assets that exceeded expectations—both in quality and in strategic value.
With a clear message, polished design, and audience-centered storytelling, CAWST gained tools they could confidently reuse and repurpose across their marketing channels.
Each piece was designed with long-term use in mind—flexible enough to work across donor communications, social media, and future fundraising campaigns. Our approach ensured the work wasn’t just beautifully executed, but also built to last.
"Hailey's shining accomplishment is the total revamp of the department and subscription service newsletters.
After her overhaul, the newsletters instantaneously performed better, and they continue to amaze!"
- Joy Herbers, E Source
REWATT POWER
From Unclear Messaging to a Confident Launch
Hailey helped ReWatt Power transform their digital presence and bring clarity to their Grid Sandbox program by aligning their messaging, mapping their marketing funnel, and designing a sales page that drives action and supports long-term growth.
Challenge
As ReWatt Power prepared to launch their Grid Sandbox program—an initiative designed to accelerate grid innovation and support the clean energy transition—they knew their digital presence needed work.
Their existing website lacked the clarity and structure needed to communicate the program’s value, connect with the right audiences, and support meaningful engagement with partners, utilities, and clean tech leaders.
Hailey collaborated closely with the team from ReWatt to deliver more than just a sales page.
Solution
Starting with a website audit, she identified key gaps in clarity, user flow, and messaging. From there, she helped the team refine their brand positioning and zero in on their target audience.
Together, they mapped out how the Grid Sandbox sales page would function within ReWatt’s broader marketing funnel and customer journey—ensuring it worked not just as a standalone page, but as part of a strategic lead generation and engagement system.
Result
The result was a high-converting, audience-aligned sales page designed to clearly communicate the program’s offering and drive interest from qualified stakeholders. With a sharpened message and strategic sales funnel foundation, ReWatt Power launched the Grid Sandbox program with greater clarity, confidence, and credibility.
The new sales page provided a powerful tool to engage prospective partners and showcase the program’s value—while also laying the groundwork for future marketing efforts and growth in the clean energy sector.
how we can help
Grow Without the Guesswork
Get the strategy, structure, and support you need to move forward—without adding more to your plate. I help purpose-driven teams simplify their systems, clarify their message, and build a strategy that works with your capacity—not against it.
READY TO GIVE US A TRY?
Get Started Today!
Growing a mission-driven business shouldn’t mean choosing between impact and efficiency. But too often, environmental teams are overwhelmed, manually managing sales and marketing with no support structure in place.
Echoroot Growth Consulting was built to solve that—with strategies and systems that reflect your values, amplify your message, and create growth that’s as sustainable as your mission.
Book a 45-minute consultation call with Hailey to get started.
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