Your all-in-one growth partner
Get the strategic marketing and operations foundations for achieving your mission at scale.
Trusted by
600+
SUSTAINABILITY PROJECTS FUNDED
THROUGH STRATEGIC MARKETING
112%
INCREASE IN NEW DONORS
FOR NONPROFIT CLIENTS
20%
INCREASE IN SOCIAL MEDIA
ENGAGEMENT FOR CLIENTS
30%
AVERAGE EMAIL ENGAGEMENT RATE ACROSS CAMPAIGNS
"Hailey totally got my brand and my clients from the start—it honestly felt like she was in my head. The new website and branding have made a huge difference for my business. Tons of new bookings have come through, everything feels more aligned. I've doubled the number of clients and they are all who I actually want to be working with. I finally feel like my online presence reflects what I actually do."
- Kaitlyn Lumgair, Black Pin Project
Let's be real for a second...
You started this work to make a difference,
not manage platforms.
Many people are stretched too thin, managing marketing and operations off the side of their desks.
I've seen this countless times and I've been there too:
You're wearing so many hats, drowning in platforms and to-do lists while your real work suffers.
Your tools don't talk to each other, so you're constantly switching between endless tabs, and manually doing everything.
Your message gets lost in the noise because you're too busy putting out fires to think strategically.
I know how exhausting this feels
So let's take a second and imagine if your marketing and operations could run themselves:
What if you never again had that sinking feeling when you realize you forgot to follow up with someone important?
What if your team meetings focused on impact goals instead of "whose turn is it to update the newsletter?"
What if you could confidently say yes to new opportunities because you know your systems can handle them?
What if you woke up excited about going to work instead of dreading your inbox and feeling burnout creeping in?
This isn't just wishful thinking. This is what life feels like when you stop managing systems and start leading your mission.
my approach
Introducing the
R.O.O.T Method
After helping dozens of mission-driven organizations break free from systems chaos, I've refined this simple, four-phase process that gets results every time.
R: Review
O: Organize
O: Optimize
T: Thrive
In just 90 days, you'll have strategic marketing and operations systems that work together seamlessly, freeing up your time while growing your impact.
Let's work together if...
You're tired of being the "tech person" when that's not what you signed up for
Every project feels like you're reinventing the wheel instead of following a proven system
You want your organization to look as professional as the work you actually do
You're ready to focus on growing impact instead of managing chaos
Sound familiar? You're not alone, and you don't have to figure this out by yourself.
"Hailey consistently brought creative ideas to the table and then managed to efficiently and reliably execute them. She has an incredible work ethic, is a voice of reason and calm in the storm, and knows how to get things done.
I really appreciate Hailey's attention to detail in her marketing and communications work. For an engineer like myself, she's an invaluable contribution to the team. She's able to translate difficult concepts into compelling narratives and business products." - Barend Dronkers, Energy350
how we can help
Grow with Strategy.
Scale with Systems.
Stop juggling disconnected platforms. Start building strategic infrastructure.
At Echoroot, we transform scattered tools and manual processes into connected marketing and operations systems that run themselves. From Quick Wins to Complete Transformation, we meet you where you are and build what you need.
Our proven R.O.O.T Method + Echo Growth Engine platform = systems that work while you focus on your mission.
Explore Our Services to see how we can support your growth.
"Hailey brought superior professionalism and a strategic mindset to our work. She asked insightful questions and made thoughtful recommendations. Her contribution ensured that the deliverable wasn’t just excellent, but also kept its value as a marketing asset over time." - Catherine Francis, Manager, Marketing and Communications, Centre for Affordable Water and Sanitation Technology
What We’ve Done for Others, We Can Do for You.
Real Organizations. Real Impact.
From manual processes to automated systems, from scattered tools to connected infrastructure, explore how organizations have transformed their entire business.
These stories show what happens when strategic systems meet passionate people.
feautred success story
From One Vision to a Nation-Wide Campus Network
Donald had a bold idea: unite facilities leaders across Canada to accelerate campus sustainability. But he needed more than vision—he needed a brand that could rally others around it.
We helped build the Sustainable Campus Collaborative from the ground up: strategic naming, brand identity, website, and sales materials that communicate real value.
The result? A trusted national network with 30+ post-secondary institutions already on board, helping campuses reduce emissions, lower costs, and make smarter sustainability decisions.
MEET THE FOUNDER & Consultant
Hey, I'm Hailey!
I've helped mission-driven organizations deliver $22M in funding to 600+ environmental projects, build large networks and associations, and achieve 112% increases in donor growth through strategic marketing and operations systems that actually work together.
I understand what it's like to be the one-person team wearing too many hats—I've been there too.
That's why I help people like you with the R.O.O.T Method and Echo Growth Engine, to get you back to doing the work that inspired you.
Planning your fall growth strategy?
I only take on six strategic clients per quarter to ensure each organization gets the focused attention they deserve, and there's only a few spots available for Q3 and Q4 start dates.
Let's turn your scattered systems into strategic infrastructure that works while you focus on your mission.
Book a discovery call to get your strategic plan and explore what's possible.
"From day one, it was clear that she has a unique ability to see the big picture while also executing the details necessary to bring a strategy to life. Beyond her marketing expertise, Hailey is an exceptional leader and collaborator. She knows how to bring teams together, ensuring that every voice is heard and that projects result in equitable and positive outcomes. Her ability to balance vision, creativity, and execution makes her an invaluable asset to any project or team. If you’re looking for a creative marketing strategist who can bring big ideas to life while managing the details seamlessly, Hailey is the person you need. I can’t recommend her highly enough!"
- Paige Cox, Suzy
Give yourself the foundation you can actually grow on
Right now, every hour you spend managing scattered systems is an hour stolen from the work that actually helps your community.
This is what becomes possible:
You'll sleep peacefully knowing nothing important is falling through the cracks. You'll feel proud when people visit your website because it truly reflects your impact. You'll leave team meetings energized about growth instead of exhausted by logistics. You'll say yes to partnerships and opportunities from a place of confidence, not desperation.
That's exactly what we'll build together.
Share your biggest challenge below and I'll provide strategic insights tailored to your situation:
Get expert analysis of your current systems and what's holding you back
Receive strategic recommendations specific to your organization
Learn from relevant case studies and proven solutions
Discover your next steps to transform scattered tools into strategic systems
Planning your fall growth strategy?
I only take on 6 strategic clients per quarter to ensure each organization gets the focused attention they deserve. I have limited spots available for Q3 & Q4 start dates. Organizations that begin strategic work now are perfectly positioned for year-end campaigns and 2026 planning.
Get Strategic Guidance on Your Unique Situation
Submit the form below—I'd love to learn about your goals and explore how I can help you achieve them. No fluff. No generic advice. Just strategic guidance based on your real situation.
Not sure? You can book a coffee chat with me and let me know what's on your mind.
Complete this form to get strategic guidance based on your real situation. Tell me about your challenges and goals below and I'll send you personalized recommendations within 24-48 hours. If you have any questions, please email [email protected].
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