The R.O.O.T. Guidebook To Growth For Environmental Organizations

Stop Losing Leads to Scattered Efforts. Build Simple Relationship Management Systems That Actually Work.

(... even if you think your budget and team are already tapped out) 

Do you feel like you’re working harder than ever but still not seeing the results your mission deserves?

Don’t worry, I get it. 

Hi, I’m Hailey, and I was in your shoes once.

As a communications manager for some of the largest environmental nonprofits and organizations in Canada, I felt overwhelmed by scattered systems that were full of leaks, outdated marketing strategies that did nothing, and staff who were working hard but never reaching their goals. 

Most organizations lose 60% of interested people because they have no system to nurture relationships. Someone attends your event, downloads a resource, then gets lost in spreadsheet chaos.

The solution? Simple systems that guide people from interest to full committed.

Wondering if this free email course will actually be worth your time? 

I probably should charge for this, but here we go... 

Inside this 5-day course, you'll get the same journey mapping and relationship management strategies that have transformed funding for environmental organizations across North America.

This is everything you’ll get delivered straight to your inbox: 

  • Day 1: Complete a 5-minute leak audit that identifies exactly where potential donors or clients are falling out of your system (most organizations lose 60% of interested people here).

  • Day 2: Map your complete lead journey in 15 minutes using a simple 5-stage framework so your team knows exactly how to guide someone from stranger to supporter.

  • Day 3: Write 3 strategic welcome emails using fill-in-the-blank templates that turn new subscribers into engaged supporters (includes the exact templates my clients use).

  • Day 4: Set up a 4-stage pipeline that ensures no potential supporter gets forgotten, with both spreadsheet and professional CRM options.

  • Day 5: Create a strategic content framework using 3 content types that attract mission-aligned people without consuming all your time on social media.

Why wait 5 days to go through the content?

Skip the wait and get your growth strategy TODAY

Instead of spending the next week working through the R.O.O.T. Guidebook on your own, jump on a complimentary strategy call where I'll personally walk you through:

  • The key growth frameworks that apply specifically to your organization

  • Which strategies to prioritize first for maximum impact

  • How to avoid the common pitfalls that slow down environmental organizations

  • Your personalized action plan to start growing immediately

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