Bringing a logo to life

Strategic Sustainability Consulting

We helped Strategic Sustainability Consulting bring their brand identity to life—creating a clean, credible, and professional logo kit that reflects their deep expertise in helping organizations decarbonize and navigate the energy transition.

Challenge

The business had no visual identity to match its high-value consulting work.

Donald Jantz, an experienced sustainability advisor for commercial and industrial organizations, had built strong relationships through word-of-mouth. But as Strategic Sustainability Consulting grew, it was clear the business needed a cohesive brand identity to support its credibility and visibility in a competitive space.

Without a logo, brand colors, or consistent visual system, it was hard to convey the professionalism and clarity clients could expect from Donald’s work—especially when presenting proposals, slide decks, or client-facing reports.

Solution

Donald partnered with Hailey to develop a visual brand system from the ground up.

We started by exploring the core themes that mattered most to Strategic Sustainability’s work:
Clarity. Trust. Forward momentum.

The final brand identity is grounded in nature and systems thinking, with a color palette inspired by organic greens and deep blues, and a custom interlocking symbol that communicates connection and movement.

To support future use across digital and print materials, we delivered:

• A primary logo and six alternate lockups for versatility across platforms

• A professional color palette with HEX codes for brand consistency

• Font pairings and usage recommendations for a polished, unified look

• A cohesive brand sheet to guide visual storytelling

Result

Strategic Sustainability now has a visual identity that reflects its role as a trusted energy advisor.

The logo is already being used across new presentation decks, proposals, and business cards—helping Donald stand out in a sea of generic environmental branding.

Most importantly, the brand system supports Strategic Sustainability’s growth by reinforcing the values that clients care about: expertise, clarity, and a collaborative approach to decarbonization.

• Client: Donald Jantz of Strategic Sustainability Consulting

• Business Type: Sustainability and energy advisory firm for commercial and industrial clients

• Location: Calgary, Alberta

• Category: Environmental Consulting / Energy Efficiency / Sustainability Strategy