From Voice Uncertainty to Message Mastery

Monique Elyse Gottlieb

We partnered with Monique to craft a custom brand voice guide that distilled her strategy-first, heart-led approach into clear language, giving her the clarity, consistency, and confidence to show up fully across every platform.

Challenge

Monique’s freelance business was evolving and she needed the language to match.

Monique was looking to communicate her transformation from just a graphic designer to a holistic brand advisor. She blends visual storytelling, intuitive insight, and strategic thinking. But like many multi-talented entrepreneurs, she struggled to put words to the full scope and spirit of her work.

Her messaging felt inconsistent.

Her website copy, emails, and slide decks all sounded a little different.

She wasn't attracting the right clients.

She was craving clarity, not just for her audience, but for herself.

Without a cohesive voice to guide her content and communications, she was spending too much time rewriting, second-guessing, and wondering if her message was really landing.

Solution

Monique partnered with Hailey to create a full brand voice guide.

Through deep listening and strategic insight, we surfaced Monique’s core messaging themes, clarified her tone, and articulated her unique value as a brand advisor, strategist, and creative partner.

The final guide included:

• A refined positioning statement that clearly communicated her role as a holistic brand advisor and fractional CMO

• Signature phrases that captured the heart of her work—like “Align from the inside out” and “Bring your message into full colour”

• Key messages that wove together her visual design skills, strategic storytelling, and intuitive approach

• A clearly defined tone of voice: grounded, insightful, warm, and positive

• A messaging framework she could use to write proposals, client onboarding emails, web copy, and more

• Values-based language and brand story to guide future growth, content, and partnerships

Result

The transformation gave Monique more than just words, it gave her direction.

She now has a go-to guide that anchors her communications across her website, email sequences, and client materials. It reflects not only what she does but how she does it: with clarity, care, and deep alignment.

Monique has already started using the guide to streamline content creation, shape her service descriptions in emails and on her website, and build deeper connection through brand storytelling. And with every new project, the guide helps her show up consistently, confidently, and completely in her voice.

Brand Voice Guide

• Client: Monique of Monique Elyse Gottlieb

• Business: Marketing and Branding Consultant

• Location: Nelson, British Columbia

• Category: Consultant