How We Transformed Monique Elyse Gottlieb's Business into a Strategic Brand Powerhouse

June 05, 2025•2 min read

Monique Elyse Gottlieb

We partnered with Monique to transform her evolving freelance business into a strategic brand powerhouse, creating a comprehensive brand foundation that positioned her as the go-to fractional CMO for mission-driven organizations.

Challenge

Monique's business was evolving and she needed the strategy to match.

Monique was transitioning from graphic designer to holistic brand advisor, blending visual storytelling, intuitive insight, and strategic thinking. But like many multi-talented entrepreneurs, she struggled to articulate the full scope of her work and attract her ideal nonprofit clients.

She faced many challenges:

Her messaging felt inconsistent across platforms.
Her website, emails, and client materials all sounded different.
She wasn't attracting the right mission-driven clients.
She was craving clarity and strategic direction, not just for her audience, but for herself.

Without a cohesive brand strategy and systems to guide her communications, she was spending too much time rewriting, second-guessing, and wondering if her message was really landing with nonprofits.

Solution

Monique partnered with us to create a complete brand and business transformation.

Through deep strategic work and comprehensive brand development, we positioned Monique as the strategic brand advisor for nonprofits and created systems to support her growth.

The transformation included:

A comprehensive brand voice guide with refined positioning as a holistic brand advisor and fractional CMO
Customer and connection journey maps to understand her nonprofit audience
A complete website redesign that showcases her strategic approach
Email strategy and templates for consistent client communication
Lead magnet development plus Canva templates for ongoing content creation
A dashboard to measure goals and KPIs for business growth
Personal brand strategy and guide for authentic leadership
Social media strategy with content calendar for consistent presence

Result

The transformation gave Monique more than just clarity—it gave her a complete business foundation.

She now has a strategic brand system that positions her as the expert fractional CMO for mission-driven organizations. Every touchpoint—from her website to her email sequences—reflects her unique approach of bringing clarity, creativity, and strategic insight to nonprofit brands.

Monique has already started attracting her ideal nonprofit clients, streamlining her content creation process, and building deeper connections through strategic brand storytelling. With her new foundation, she shows up consistently, confidently, and authentically as the strategic partner nonprofits need.

Brand Voice Guide