From One-Time Content to Evergreen Assets

May 22, 2025•2 min read

Centre for Affordable Water and Sanitation Technology

We helped CAWST create a compelling blog post and impact report—designed not just to inform, but to engage donors and extend the shelf life of their story telling focused report.

Challenge

CAWST, a nonprofit focused on global access to safe water and sanitation, needed support developing donor-facing content that would carry both immediate and long-term value.

With a small internal team managing a major campaign, they were looking for a partner who could quickly get up to speed, bring fresh perspective, and ensure the final content reflected both their technical expertise and human impact.

The challenge wasn’t just creating a strong blog post and impact report—it was making sure these pieces served as strategic tools for donor engagement and brand storytelling well beyond the initial launch.

Solution

CAWST collaborated with Hailey to develop a blog post and design an impact report. She asked thoughtful questions to understand their goals, audience, and voice.

Hailey provided CAWST with:

Strategic recommendations that shaped both the structure and messaging of the content.
A evergreen blog post to showcase an impact story of their work in action
A impact report that blended narrative, data, and visual storytelling.

The impact report was crafted to highlight key outcomes in a visually engaging, accessible way, while the blog post gave readers a deeper, more emotional connection to the people and communities CAWST serves.

Result

The result was a set of high-impact content assets that exceeded expectations—both in quality and in strategic value.

With a clear message, polished design, and audience-centered storytelling, CAWST gained tools they could confidently reuse and repurpose across their marketing channels.

Each piece was designed with long-term use in mind—flexible enough to work across donor communications, social media, and future fundraising campaigns. Our approach ensured the work wasn’t just beautifully executed, but also built to last.

"Hailey brought superior professionalism and a strategic mindset to our work. She asked insightful questions and made thoughtful recommendations.
Her contribution ensured that the deliverable wasn’t just excellent, but also kept its value as a marketing asset over time."
- Catherine Francis, Manager, Marketing and Communications, Centre for Affordable Water and Sanitation Technology

Impact Report